"Venture firms are known for their platforms, or helping startups on everything from hiring to public relations to lobbying lawmakers. Peters argued that SemperVirens’ main value add to its portfolio companies is helping them with their go-to-market strategy, or finding customers, with much of the sourcing coming from SemperVirens’ own network of advisors and affiliated companies. That includes 200 senior executives at Fortune 500 companies, as well as a base of strategic investors in the fund itself that include corporate venture firms (new ones for the latest fund are ADP Ventures, MetLife, and Cigna)."
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